An app to improve visitor experience by providing access to up-to-date directions and information.
MY ROLES AND RESPONSIBILTIES
Conducting UX Research
Wireframing and Protoyping
Timeline : November 19 - December 19
I visited the famous Singapore Zoo during my vacation, where I was provided paper maps for navigating various animals, restrooms and souvenir shops. While reading the maps walking through the zoo, I faced many difficulties a few of which are mentioned below:
The paths and scale of the map were very abstract and not true to reality.
They were time consuming due to which I couldn’t attend the shows as I didn’t reach the venues on time.
The maps were complicated and difficult to understand.
This motivated me to design an application for navigating through the zoo.
To design an app for the Singapore Zoo to improve visitor experience by providing access to up-to-date directions and information.
01. User Research
Empathetically listening to the voices of visitors is the best method for gathering feedback. What the paying customers have to say is the path to a solution. So, I interviewed around 10 visitors. This gave me a better understanding of user requirements. Shown below are the results of the interview:
People had a hard time finding the restaurants and restrooms.
People felt that the animal information boards were not visible because of crowd.
People missed the shows because of lack of information & time consuming maps.
People found the
maps complex and confusing.
People had to wait
in a queue to
buy the tickets.
People found maps not updated with information.
02. User Persona
24 year old Traveler
Rucha is an adventurer who loves traveling to different places. She recently got admitted to the National University of Singapore. She is fond of wildlife and visits the nearby Singapore zoo frequently. She is willing to find the attractions at the zoo easily so that she can explore as much as possible.
WANTS & NEEDS
1. To spend less time navigating for attractions, restaurants or restrooms.
2. To be reminded of special shows taking place around her in the zoo.
3. To be able to navigate to places easily without any confusion.
4.To get information about various animals.
1. Hates wasting time in reading the paper maps.
2. Doesn’t like missing the shows taking place around.
3. Searching the complicated maps for restaurants when hungry.
03. Customer Journey
-Bookmarked shows to see.
-Booked the tickets online and recieved the QR code.
GOING TO ZOO
-Standing in queue for tickets is time consuming and frustrating.
-Sometimes, the zoo staff is busy or unfriendly.
-Shows are a great source of attractions at the zoo.
-Planning the things to do makes the experience more efficient.
-Had some food at the restaurant.
-Shopped for souvenirs at the gift shop.
-Scan the pre-paid QR code at the entrance and easy check-in
-Greeted by the zoo staff
-Open the app to searc.
Recieved a notification for the bookmarked elephant presentation and feeding show.
-Saw varoius animals by navigating them using the app.
-Manage time properly and leave on the scheduled time.
- Souvenirs can be bought for the dear ones or commemorate the trip.
-The prior planning saved a lot of time.
-Missing the shows can be disappointing (Reminders can help solve this problem.)
“I should make to-do list of the shows to see.“
“I am so excited to feed the elephants “
“Wow, I don’t have to wait in queue, scanning the QR code is much faster.“
“The elephant presentation and feeding session was amazing“
“There are so many species of animals to explore. It’s such a great experience“
“The time ran so fast! It’s time to leave already.“
04. Information Architecture
06. Final Design & Features
Buy tickets online and avoid standing in long queue
QR codes, help the user avoid a queue
Explore and bookmark interesting zoo events
Get notifications as reminders for the bookmarked events
Easy and fast navigation to various attractions, restaurants, restrooms and gift shops
Get to places with minimal hassle and confusion
Learn quick facts about the attractions
Thank you! :)